Mission:

The Action Card is a service provider to The University of Alabama community for efficient, effective and innovative campuswide credential solutions for a variety of both on and off campus operations including academic, student life, financial, access and identification.

Vision:

The Action Card will be known as the campus community’s key to its diverse, everyday needs including programs beyond the physical boundaries of campus, while also monitoring new and emerging technological solutions and offering enhanced service solutions, providing The University of Alabama community with safe, secure campuswide credential capabilities. The Action Card will serve as a central point for management of numerous campus card privileges to ensure an agile and adaptable customer experiences. 

Core Values:

Continuous improvement

Service and commitment to campus and campus partners

Agile and adaptable

Efficiency and effectiveness